Is Chopard a Good Watch?

When you have a company like Chopard, well known for its luxurious jewelry, the obvious questions appear: are their watches as good or the price and popularity come with the territory?

Let’s put all other products aside, and discus are Chopard watches good?

Chopard is an independent Swiss luxury watch company that produces high-end watches that are extremely high quality and reliable. Chopard’s stunning timepieces are made from the finest materials, and their in-house movements follow the highest standards in the industry.

Chopard watches are good, no question there. They are not your every day affordable timepieces though, so if you want to know more about what makes these watches expensive and how does their price compares with the quality. Keep reading.

3 Reasons Why Chopard Watches Are Worth Of Money

The craftsmanship of Chopard watches is state of the art. Chopard manufactures unique, handmade watches with astonishing power, precision and functionality.

There is more than one reason why these watches are worthy of your money:

1. Chopard’s Chronometers – the symbol of power and precision.

All Chopard’s Chronometers are certified by COCS – Official Swiss Chronometer Testing Institute. COCS is rigorous in testing the accuracy and precision: each movement is tested for fifteen days, at different temperatures and in five positions. The movements have to be manufactured from the finest materials, and minimum precision has to be -4/+6 seconds a day.

Only 3% of Swiss watches are COCS certified.

Chopard uses L.U.C. movements (named by the founder of the company, Louis-Ulysse Chopard) all of which are created and manufactured in-house.

Since its beginnings in 1860, Chopard was known for beautiful and precise timepieces, but the real in-house revolution started in 1963, when Karl Scheufele III, the company owner at the time, decided to manufacture their own, top-quality, in-house mechanisms.

Later on, the company allocated special facilities in Fleurier, for manufacturing their movements. With respecting tradition, the Chopard movements flourished with innovations: from Quattro calibre, a mechanical movement with power reserve; through movements with a tourbillon (only a handful mechanical watches have this kind of complication), to the first-ever high-frequency escapement (8 Hertz) movement to be COSC certified.

It is worth mentioning that the finishing touches and assembling of the components for these superb mechanisms are mostly done by hand.

2. Chopard watches high-end design.

Chopard’s timepieces are made with the utmost attention to detail. Not only that these watches are certified for their functionality, but also for their materials and finishing touches. Each Chopard’s watch has a Geneva Seal, which is a proof of quality and exclusivity according to the highest standards of Swiss watchmaking.

Chopard L.U.C Quattro Limited Edition Watch with Geneve Seal

In order to even apply for this prestigious certificate, the movement of the watch must be top quality and mechanical; cased, assembled and adjusted in the Canton of Geneva.

Watches are tested for overall functionality, but the focus of Geneva Steal certification is the decoration; materials and finishing touches. To make a long list of requirements short, what’s important is to use traditional materials (no polymers), all the components have to be fine-tuned with trimmed chamfers and smoothed finishings.

All components are checked with 4x magnification, or if something is not clear enough with 15x magnification.

So basically, if you like the aesthetics and functionality of Chopard’s watches, you do not have to worry about what lies beneath it. What you see is what you get – the beautiful, top-notch wristwatch!

3. The uniqueness of Chopard’s collections.

In the rich world of watchmaking, Chopard managed to set themselves apart with their luxury collections, each one of them inspired by the unique location, occasion or a life-style.

The power and functionality of their movements were something Chopard was very proud of since the early days, while the design was clear and classical up to 1976. That year, they started producing the first watch with the free-floating diamonds. This was a move towards a more lavished look for already modern and innovative timepieces.

Today, Chopard watches are the all-in-one combination of taste, luxury and top-quality.

Where Are Chopard Watches Made?

Chopard’s Swiss luxury watches are stunning looking, made with fascinating attention to detail of its mechanical and decorative components and pieces, all of which are manufactured, assembled and adjusted in Chopard’s facilities in Switzerland.

Chopard produces all their watches, from start to finish, in three facilities across Switzerland, each one allocated for a specific workload.

  • Chopard Manufacture in Fleurier is the main production unit for the L.U.C. calibers; employing around 130 people.

This is where everything starts: turning rough materials into plates, springs, wheels and other basic components. The row components are then cleaned, brushed and trimmed.

The finishing touches on the components are done by hand. That includes decoration with Seal of Geneva, engraving the signatures, and so on; all done by the hand of the artisan.

In the same facilities just on a different floor, the components will be assembled into the calibre.

  • Fleurier Ebauches is where the other movements are produced, for Mille Miglia, Classic Racing and a lot of different ladies watches. 60 people produce around 15,000 movements per year in the Fleurier Ebauches.

The number of people and calibres is growing, as Chopard is determined to keep all of its production in-house.

  • The third facility is Chopard’s headquarters in Meyrin (just outside of Geneva). Here is where all other non-movement parts are made, like casing and bracelets.

Interesting fact: Chopard smelts their own gold, which is then shaped and cut into the case blank.

In-house production for Chopard watches indeed is 100% in house!

Best Chopard’s Watch Collections For Men

Choosing a Chopard’s watch is not an easy task because options are so many. All of the Chopard’s watches are of the top-quality and decisions will depend on your personal taste. Their collections are unique, and each collection the signature look that will represent a certain lifestyle.

Here are some of the most known Chopard collections for men:

Chopard Mille Miglia Collection

Directly translated from Italian: Thousand Mile collection.

This is probably the most known collection (out of men’s watches at least) inspired and made in honor of classic and legendary racing cars. This is a masculine and powerful chronometer design according to vintage car bodies. The Classic Mille Miglia even has a rubber strap resembling the 1960s Dunlop tire.

You can choose different options and colors of Mille Miglia, according to your own taste, but if you are a car lover and sitting behind a nice wheel is a part of your lifestyle, then Chopards’s Mille Miglia is a must-have accessory. These watches are not just high-precision, powerful chronometers; they make a statement when on your wrist.

Starting price for this iconic collection is around $4.000.

Chopard Alpine Eagle Collection

The first watch in this collection was designed in 1980. by Karl-Friedrich Scheufele. The watch represents the beauty of the Alps and the strength of an eagle.

This exclusive looking timepiece is made from exclusive materials, Lucent Steel, which is ultra-resistant, light-reflecting metal. Alpine Eagle collection is a perfect combination of strength and elegance.

From the movement, a Chopard 01.01-C caliber, with 28,800 vibrations per hour and 60 hours power reserve to the finishing touches of each component these watches are made for those who like overcoming challenges.

The starting price for this collection is $10,100.

Chopard L.U.C. Collection

For those who want to show and shine all the way, there is always a L.U.C. collection.

L.U.C. collection, with its different timepieces, from their functionality to aesthetics, are luxury and elegant to excentricity. They use an in-house patterned twin technology with two coaxial barrels in 3.3 mm movement,  wound by a micro-rotor in 22K gold.

As an official partner with Cannes International Film Festival since 1998, the L.U.C. collection is made for a red carpet.

The L.U.C. collection is for those who have chosen to shine with tasty and exceptional luxury.

You can start, for example with beautiful L.U.C XP (with 3.3. mm L.U.C 96.53-L movement and Twin technology) for $8,810.00, but if you want the top of this collection that includes gold micro-rotor, the price will be more than a double.

Best Chopard’s Watch Collections For Women

Chopard produces a vast number of well-known ladies’ watches.

Here are some most-known collections, highly recommended as a unique and luxurious present for some special occasion.

Happy Sport an Iconic collection of the industry, launched in 1993, as a first wristwatch that combines diamonds with stainless steel.

Imperial a dazzling feminine collection inspired by historical empresses also has a wide range of astonishing shiny and busy, or more classical timepieces.

Millie Miglia, Classic Racing, Alpine Eagle or L.U.C collections also have timepieces that are designed for women.

No need to add that the quality and attention to detail for all Chopard’s watches are the same (for both women’s and men’s collections).

If you like quartz mechanism, then you can find some of the watches from these collections for an entry price around $2.000, but if you want automatic movement (which really is the signature of this company), then the entry price for ladies collection is around $6,000.

Conclusion – Buy it or Try it?

If you are inquiring about getting a Chopard watch In the first place, I can only presume you are already a horology lover and ready to spend some money on a fantastic timepiece.

In that case, there is no need to “try it” as if you get yourself a Chopard’s watch you will surreally be satisfied with its power, quality and functionality.

Spend some time researching the Chopard’s watch collection, to make sure you chose the watch that will perfectly complement your style, and do not worry about the quality as the standard for each timepiece in Chopard is equally high.

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